BUSINESS TO BUSINESS MARKETING & SEO
Much like conventional SEO, B2B SEO is specifically designed to help businesses who sell particular products/services to other businesses, obtain more organic traffic and sales leads.
We still use the fundamentals of SEO to achieve more organic traffic to your site, but will cater our methods to suit a more comprehensive and complex audience – often on a national scale. Our competitive keyword research is industry-specific and of a high-level intelligence to ensure that the SEO strategy used directly targets your ideal potential customer and the type of keywords they will be searching for.
A quality B2B strategy by our professional team will ensure that your organic traffic results continue to grow over time, meaning more customers and an ever increasing return on your marketing investment.
Frequently Asked Questions
What’s the Difference between B2C SEO and B2B SEO?
A B2B SEO campaign has conversion goals that are tied in with the sales/purchase process. This is often longer than for a B2C sale.
Why is SEO important for b2b?
As part of the SEO improvement process, the value of your content to your audience will naturally increase due to the exponential improvement in the quality of your content (its value). This will go far in building trust and confidence in your brand. This is especially important for B2B as your buyers want to know that their suppliers are knowledgeable, experts in their field.
What are the best B2b SEO strategies?
Customized content, landing pages, focusing on user intent, optimized for voice search, configuring schema, using alternative content types (video, infographics, etc.), are all examples of B2B SEO strategies that produce excellent results.
How is B2b Keyword research done?
B2B keyword research is a complex and time-consuming task that is conducted by several technical and brand-matter experts. It involves planning based on customer and service type, data analysis of shortlisted keywords, and revisions with appropriate team members to ensure that keywords selected are highly relevant and profitable.