CRO Optimization: More Sales From Your Leads
Conversion rate optimization (CRO) is the process of making it easy for visitors to take action when they land on your site. Things like:
• An online sale.
•User adds a product to their cart.
• Adding an item to a wishlist.
• New email subscriber. • Shares to social media.
• And more.
Using analysis tools, A/B and multivariate testing, and our extensive experience in site optimization, our SEO experts can consult your business in the design and/or modification of certain web elements that will increase your site’s chance of converting any leads to your site into paying customers.
Our CRO optimization service includes access to landing page designers, website funnel analysis experts, talented copywriters, and experienced SEO campaign managers. These professionals all work together to develop ways to get you more traffic and convert them into sales.
Frequently Asked Questions
What is the conversion rate?
Conversion rate is defined as the percentage of visitors that land on your website who complete a desired action.
How do you calculate conversion rates?
Take the number of successful conversions and divide by the total number of website visitors.
What is a good conversion rate?
Average conversion rates are 1% – 2%. But we aim to get you better than that 🙂
What is A/B testing?
A/B testing (or split testing) tests different versions of a website or page against one another to determine which is performing better. Strategic differences include call to action buttons, headers, color, wording, etc.