SEO Starts With Customized Keyword Research
Why?
Keyword research tells you what topics people care about and how popular those topics are, giving you insider-knowledge into the buyer’s thoughts and intent. Insights like these impact every other SEO task, including finding content topics, on-page SEO, off-page SEO, and promotion. We use our analytical background to analyse your business to determine keywords that will enable you to rank and convert organic traffic, using these to plan content and technical SEO improvements for your site.
Frequently Asked Questions
What do you do with keywords?
We use them in your content (blogs, pages, etc.), for off-page SEO campaigns, and in some technical SEO applications. For example, optimizing a page for SEO using keywords involves m;aking changes to the title, the first paragraph of your introduction, in a H2 heading tag, and then sprinkled throughout the remaining content.
Why do we do keyword research?
By conducting effective keyword research, we can use the information to rank highly in search engines for specific topics that are known to generate revenue for your business. These higher rankings lead to more traffic to your site and more opportunities to sell your wares.
What is the importance of keywords?
Keywords are the words or phrases that search engines use to direct search queries (what people are searching for) to website pages (products and information that match the search)..
How do I choose keywords?
Choosing keywords is a skill that starts with putting yourself in your customers’ shoes. What would they search for? What do they want to see in a search result? Often you can study your competition to get a good idea of where to start. Then, using keyword research tools and a process of refinement (that comes from experience), you narrow a list down to a set of core keywords that show good ability to bring you an increase in traffic that you can sell to.